You will learn:

How to facilitate change more effectively in your firm by diagnosing organizational problems (and opportunities!) Using the Beitler Approach, you will develop the skills to systematically gather and analyze data before committing to a change effort. Learn how to determine the proper type of intervention (strategic, structural, cultural, or process) and how to implement it successfully!

Prepare for the changes that will challenge organizations in the 21st century.

Strategic Organizational Change, Third Edition

Now Available through Amazon

$ 27.76

“Every manager should read this book!”

Dale Jeanes: Executive Vice President, BB&T Bank Corporation

About The Author

Meet Mike Beitler

Dr. Beitler began his professional career as a CPA and management consultant with one of the largest international consulting firms. His management consulting work has included international corporations, partnerships, professional associations, governmental agencies, and not-for-profit organizations. He also served, for ten years, as the Senior Vice President & Chief Financial Officer of a very profitable bank. Michael has served, or is currently serving, clients in banking, manufacturing, distributing, retailing, publishing, professional service firms, and government. His clients are located in North America, Europe, and Asia. Dr. Beitler holds degrees in human resource development, applied psychology, finance and management. Currently, Dr. Beitler teaches Organizational Change, Management Assessment & Development, and Organizational Learning in the MBA program of The Bryan School of Business at the University of North Carolina-Greensboro. He has also served as a Visiting Professor of Management at the University of Mannheim’s School of Business (ranked # 1 in Germany).

Contact The Author

Collective Works

Recent Books


Strategic Organizational Learning, Second Edition

The second edition of this popular book is written by a practitioner who is internationally known for offering practical guidance to senior executives, HR directors, consultants, coaches, and trainers who are responsible for organizational learning and leadership development.

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Sample Chapter 1


Strategic Organizational Change, Third Edition

In this book, Dr. Beitler begins by providing a systematic approach for diagnosing organizational problems. Then he offers his step-by-step approach for designing and implementing organizational change interventions. Everything is well researched (with many citations) but written in a practical, easy-to-follow style. The book contains many checklists and practice tools. It is used in business schools around the world. Leaders and change consultants will gain valuable insights and become much more effective!

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Sample Chapter 1

Workshops and Events

Invite Dr. Beitler to Speak at Your Next Engagement


"Strategic Organizational Change" &

"Overcoming Resistance to Change"


"Process Consulting: Critical Skills for Consultants",

"Myers-Briggs Personality Types & Their Darksides",

"Strategic Change" &

"Overcoming Resistance to Change"

Schedule An Event

Reviews & Testimonials

Praise for Dr. Beitler's Books and Teaching Style

  • Praise for Mike's Work

    “Michael is comfortable with international, as well as American, audiences. He has the ability to quickly establish rapport.”
    Dr. Janis McFaul General Motors Corp. Detroit, MI
    “You communicate more clearly and more concisely than anyone I know. Your work is excellent!”
    Doug Griffin, Ph.D. Organizational Learning & Performance Ottawa, Ontario, Canada
    “Mike’s style is engaging and thought-provoking. His real-world experience provides clients with real-world solutions.”
    Michael J. DiPaola Polo Ralph Lauren
    “Mike is of great value in learning and change efforts! In the demands of today’s business environment, where change is constant and time is critical, Mike provides useable ideas that are applicable at all levels. His insights and techniques contribute greatly to our efforts to move the organization forward.”
    Chris McSwain Coca-Cola Bottling
    “I have participated in many sessions with Mike as the facilitator. He uses personal examples, humor, and two-way communication to bring concepts to life. Dr. Beitler fosters an environment of teamwork, and inspires with his expectations of excellence.”
    Richard A. Rorrer, MBA Tyco Electronics Corporation Global Automotive Division
    “Leaders and their organizations will benefit immeasurably from Michael’s work.”
    Nido R. Qubein, CSP, CPAE President, High Point University Chairman, Great Harvest Bread Co.
    “If you're an external consultant or trainer passionately concerned about -- not only organizational development and learning -- but your own personal and professional career, knowledge, and growth in the early 21st century, 'Strategic Organizational Learning' and 'Strategic Organizational Change' are absolutely essential reading. Michael Beitler excels in weaving 'insightful nuggets of academia' in with the nuts-and-bolts of practical consulting experience. The resulting mix, and benefit for the consultant, is a goldmine of tips, guidelines, and knowledge to be found on the pages of both texts.”
    Robert Davies Cross-Cultural Facilitator Cross-Cultural Management Company Bangkok, Thailand
    “I have had the opportunity to work with Dr. Beitler here in Germany. I find his ideas about organizational change and learning to be insightful and practical.”
    Dr. Lars Reichmann BASF Ludwigshafen, Germany
    “I already use what I learned from you in my work at Lorillard. I have quickly learned, by being involved with senior management, your ideas about organizational learning and change are valuable even at the top of a billion-dollar corporation.”
    Ronald L. Ervin, Jr. Lorillard
    “Mike takes complex subject matter and makes it easy and enjoyable.”
    Paul Gerhardt Leadership Consultant Seattle, WA
    “We have benefited substantially from Dr. Beitler’s workshops in recent years. I have found his examples and exercises about how to understand the ‘dark side’ of our Myers-Briggs Types to be especially helpful in team-building. Mike has exceeded our expectations with his workshops.”
    Dr. Catherine Holderness Associate Director-MBA Program The Bryan School of Business University of North Carolina at Greensboro
    “Thank you for the three-hour workshop you did for my Master of Science in Management class. As you know, the working adults in my classes want practical ideas that they can apply to their jobs. You delivered many career-building ideas that I am sure my students will use. They left the session energized and excited to implement the new ideas you gave them for their 'toolbox.' It was also a treat for them to actually meet the author of the book we use in the class! Thanks again for a wonderful session! I hope we have an opportunity to work together again soon.”
    Dr. Tammy Hall Troy University Norfolk, Virginia
    “Thank you so much for the experience of learning from such a dynamic professional. I have learned a great deal and I have already started using some of the principles you taught this summer.”
    Will Greene President & Founder The Illumination Youth Empowerment Foundation
    “Thank you very much for your part in making our supervisors retreat very successful. It was my pleasure to work with you on this endeavor and I appreciate you being so accommodating during the process. The evaluations show you are an excellent trainer (I already knew that!).”
    Elizabeth A. Stafford Sr. U.S. Probation Officer United States District Court Middle District of North Carolina
  • Praise for Strategic Organizational Change

    “I highly recommend Strategic Organizational Change to all leaders, executives, entrepreneurs and managers grappling with the confusion of running a 21st Century company. I was pleasantly caught off guard when I sat down - assuming I was about to read a pedantic business book - only to realize 2 hours later that Strategic Organizational Change read like an intensely crafted mystery novel. Professor Michael Beitler drew me in with his stories from over 30 years in the trenches as a CFO and business consultant. This is not a book that quotes theory - this is a hands on, tried and tested primer for any leader who wants to make a difference. ”
    Brad Szollose, Author of "Liquid Leadership"
    “I recently purchased your book, 'Strategic Organizational Change,' and find it to be a very useful combination of theory and practice, with a valuable dose of tools. I was glad to see your acknowledgment of the value of Kurt Lewin's change theory and how his force-field analysis persists in its utility. Moreover, your additional incorporation of systems perspectives and process consulting was a welcomed tact that I have not seen replicated.”
    Henry Hornstein, Ph.D., Senior Consultant, Change Management, CGI IT & Business Process Consultants
    “Every manager should read this book!”
    Dale Jeanes, Executive Vice President, BB&T Bank Corporation
    “Change management is one of the most important tasks of managers today. Dr. Beitler's book provides helpful guidance for managers who are planning and implementing change. His book is easy to read, and is filled with useful information.”
    Dr. Thomas Peuntner Manager, Industrial Relations John Deere Corp. Mannheim, Germany
    Strategic Organizational Change is a must read for every leader who wants to learn how to make a sustained difference in his or her organization. Mike’s wisdom is concise and practical.”
    Lenora Billings-Harris, CSP Author of “The Diversity Advantage”
    “This book has been such a valuable resource to my executive students that several commented that they plan to keep it as a working resource in their offices. In addition, Beitler's writing style is real and natural, not stuffy or overly academic. I reviewed several books on organizational change for my MBA class and felt that Beitler's Strategic Organizational Change was my personal favorite.”
    Dr. Kevin Narramore Los Angeles, CA
    "Mike's book contains valuable insights and systematic procedures we can use in our organization."
    Steve Anderson Vice President Krispy Kreme Doughnut Corp.
    “I found it to be an ideal text for my class. It covers all the essentials and gets to the heart of the matter quickly, without a lot of peripheral materials. Students appreciate this approach, and so do I.”
    Donald Hall, Ph.D. Carleton University Ottawa, Canada
    “This book’s straight-forward, practitioner-oriented approach provides a great deal of clarity compared to other titles I’ve read on the subject. It takes the mystery out of organizational change and development.”
    Jonathan McCraw Wachovia Bank Corporation
    Strategic Organizational Change is the only book that shows consultants and managers how to do organizational change. Believe me, after 20 years of consulting, I have read them all!”
    Tom Moore Organizational Change Consultant
    “I have been using your book, Strategic Organizational Change, during our Call Center Initiative Project, part of our overall business improvement process. Your book serves as my personal 'Bible.' It is a 'must read' because organizational change is inevitable.”
    Dot Latimer Piedmont Natural Gas
    Strategic Organizational Change is an extraordinary guide for leaders and managers who are responsible for leading change.”
    Phil Bowers, CEO Professional Skills Development, Inc.
    “An enjoyable and educational read, not two words that go together very often.”
    Capt. Ellen L. Dorey United States Air Force Wright-Patterson AFB, Ohio
    “This book is easy to read, well-researched and very thorough. The author effectively balances research, tips, and anecdotes throughout the book, covering a broad spectrum of advice for anyone - managers, consultants, students - wanting to learn more about how to smoothly orchestrate and implement organizational change in the modern-day workplace. The book is smart, interesting, and full of useful advice for readers. The subject is specialized and focused, but still has a very broad appeal - especially in this day and age, when corporate mergers and budget- and staff-cutting policies are everyday occurrences. The author's writing style is tight, clean, straightforward and informative.”
    Writer's Digest
  • Praise for Strategic Organizational Learning

    Strategic Organizational Learning is straight-forward, informative, and practical.”
    Professor Thomas G. Cummings Chair, Department of Management & Organization Marshall School of Business University of Southern California
    Strategic Organizational Learning introduces a sound approach for organizational learning. At last, and long overdue, a complex subject made simple. It's a first-rate introduction for the neophyte, and an excellent comprehensive course for the most experienced executive. ”
    Keith Grant, Ph.D. GM University General Motors Corp.
    “Mike's strategy-driven emphasis is dead-on target. I like his approach in Strategic Organizational Learning. He gets to the point and doesn't mince words. I especially found the chapters on self-directed learning, learning agreements, and corporate universities to be interesting. Mike's experience comes through in every chapter. Strategic Organizational Learning spearheads new thinking in many areas.”
    Professor Jim Burns Okanagan University Kelowna, British Columbia, Canada
    “Michael offers easy-to-read, critical guidance to maximize organizational learning and knowledge. He leads the reader through leading-edge research and a plethora of real-world advice. It's a must read for both scholars and practitioners."
    Nido R. Qubein President, High Point University Chairman, Great Harvest Bread Co.
    Strategic Organizational Learning shows how many of the practices associated with individual learning can be linked and strategically focused to benefit the organization. This book is a must-have practical reference guide for your professional growth.”
    Cynthia D. McCauley, Ph.D. Senior Fellow Center for Creative Leadership
    “Mike Beitler’s work strikes a perfect balance of theory and practice; both solid research and practical models. Practitioners will appreciate the straightforward, detailed guidance on how to implement effective learning models in their organizations. It’s both refreshing and encouraging to read Mike’s blend of scholarly discipline and practical application.”
    Chris Bennett, Manager Blue University Blue Cross/Blue Shield of North Carolina
    “Organizational learning has become a fundamental element in striving towards optimal business management in the post modern era, yet few organizations adequately navigate this difficult terrain. Michael Beitler's comprehensive book will demystify this challenge for many.”
    Michael Arena, Ph.D. Director Organizational Effectiveness Ingersoll Rand Corporation
    “Practical! Direct! Knowledge delivered in a concise straightforward manner. Strategic Organizational Learning slices through the fog and gets down to the brass tacks of these cutting-edge concepts. Rarely have I seen so few pages deliver such clear and profound methods for providing sustainable competitive advantage.”
    Richard A. Rorrer Global Automotive Division Tyco Electronics
    “Beitler’s text brilliantly clarifies the decisions a company must make to capture learning and link it to business strategy. One wonders upon what mishmash of concepts modern organizations built their Knowledge Management and Learning programs before Strategic Organizational Learning existed.”
    George Smart, CEO Strategic Development, Inc.
    “Solid information. Well documented. An excellent addition to any manager's or consultant's library.”
    Dr. Cher Holton, CSP, CMC The Holton Consulting Group
    Strategic Organizational Learning is an easy-to-read guidebook that covers all of the emerging issues in organizational learning and knowledge management. It’s a must read for both managers and consultants.”
    Lisa G. Withers Training & Performance Consultant
    "This book is written like a conversation, for this reason it is easy to read. The language of the book is basic and clear. The information about organizational learning, motivation, and performance is very beneficial.
    Dr. Beitler stresses the importance of educating the management and professional staff with a variety of learning methods. The information about motivation and motivation theories generates a strong background for the other chapters.
    Dr. Beitler's Performance Equation expresses the factors of performance improvement very well. His Performance Equation is quite realistic.
    The book shows how to increase education and improve performance in great detail. The chapter on preparing and supporting workers abroad is especially beneficial.
    The chapter on self-directed learning (and the use of the SDLRS instrument) was the most helpful to my own work. I have cited Dr. Beitler's earlier publications in my own research publications on self-directed learning.
    This book is a beneficial guide for all organizations."
    Prof. Dr. Inci Morgil Hacettepe University Ankara, Turkey

Free Previews and Reports

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